The Star  2 February 2010

The insurer is banking on several strategies to achieve target

By  DALJIT DHESI

PETALING JAYA :  Great Eastern Life Assurance (M) Bhd, the country's largest and oldest insurer, is targeting RM1bil in new business premiums this year.

Last year, new business premiums stood at RM800mil.  Its director and chief executive officer Koh Yaw Hui said: "The company experienced a 22% growth in new business premium in 2009.  For this year, despite a competitive landscape and increasing competition from the takaful sector, especially with the issuance of the two new licences, we will continue to be aggressive to achieve double-digit growth."

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